2024

Decision Support Systems and Data Visualisation

Project


Description

Delivering dynamic data>>>>>>>>>
dashboards, developed using>>>>>
Power BI, to support>>>>>>>>>>>>
decision-making processes.>>>>>>

Type

University Assignment [ UG ]


Decision Support Systems and Data Visualisation is an undergraduate unit, part of my programme at Manchester Metropolitan University. It focuses on the use of data reporting and visualisation in the process of making business decisions.

The assessment for this unit required the production of a data dashboard (using PowerBI), based on a fictional dataset which included data points regarding sales, customers, and loyalty program membership. This required sophisticated layout design (considering Human-Computer Interaction principles) and implementation of advanced features through the use of DAX (Data Analysis Expressions).

Parts of the layout were designed in a way that intutively translated data into a sentence:

Using DAX to extract relevant data, different customer segments were inferred and compared, based on their contribution to sales revenue.


Showcase

Disclosures

I value transparency, trust, and honesty when showcasing my work. As part of this, and in the interest of both legal and ethical compliance, certain disclosures are made below.

C1Disclosure of collective effort

While I may not have been the exclusive creator of the work presented, only artifacts to which I was the primary contributor are showcased. This means other team members may have influenced the artifact's creation (for instance, via suggestion or feedback) but have not directly taken part. I do not claim ownership of artifacts produced by others.

N2Academic assignment (nature of work)

This project was completed as part of an academic assessment and not for a commercial purpose. This case study is partly fictional or augmented. Some copyrighted resources may have been used under a fair use copyright exemption (for ‘non-commercial research or private study’). Where a resource has been used in such manner, unless the resource has an open use license (or a commercial use license has subsequently been obtained), it will be redacted. Parts of the work may have been withheld for reasons related to academic integrity.

I3Confidentiality and commercial interests

Parts of this project may have been redacted or not included at all in the interest of confidentiality, protecting personal privacy or commercial interests, as well as ensuring compliance with relevant legislation, contractual obligations and agreements.